MARKETING MIX - PEOPLE

These three variables are particularly important for service delivery

•People variable
•Process variable
•Physical evidence variable

A. PEOPLE

Part of the consideration for the people element of the mix is the consideration of the tactics by which people can replaced or their work automated.

These are the options in the Internet marketing which people can be replaced using internet

· Auto responders - these automatically generate a response when a company e-mails an organization, or submits an online form. (example: a computer program that automatically answers e-mail sent to it)

· E-mail notification - automatically generated by a company’s systems to update customers on the status of their order.

· Callback facility - customers fill in their phone number on a form and specify a convenient time to be contacted. Dialling from a representative in the call center occurs automatically at the appointed time.

· Frequently asked questions (FAQs) – for these, the art is in compiling and categorizing the questions so customers can easily find (a) the questions and (b) a helpful answer.

· On-site search engines – these help customers find what they are looking for quickly and are popular when available. Site maps are related feature.

· Virtual assistants - Its come in varying degrees of sophistication and usually help to guide the customer through a maze of choices